"Viatori" is the dative singular for Viator (traveler) when an action is present "cruising". Dative singulars are used in Latin, making Viatori Cruising grammatically correct by showing the noun (viator/traveler) as the recipient of the action (cruising). This boat is cruising. Viator is cruising. Viatori Cruising...ViatoriCruising.com See our origin story here.